Our Latest Project: www.loco-investing.com

Our latest web design project is actually one of our own websites – www.loco-investing.com. This is our pet project, a website devoted to stock market and property investment where we provide articles, news, analysis, discussion and educational information on all aspects of investing in the stock market and in property. Share investing is a complex business but one we enjoy and are very active in. We also have a growing portfolio of properties that we rent out as long term investments, so feel well qualified to provide information on that sector.

The Loco Investing website has been up for a number of months, but we decided to change it from it’s original form of a fairly basic personal style blog to something far more professional and corporate looking. We also wanted to switch the software from Drupal to WordPress since we are using WordPress more and more now with our web design clients so we want to become experts at it. The more sites we build with more and more features using WordPress, the better we get and the better a service we can provide our customers. We have also completely re-branded the site with a new logo and new colour scheme.

We think the new Loco Investing site looks great and hope you agree. If you have an interest in stock market and/or property investment then please do check it out and bookmark us for future visits as we will be putting a lot of great content on there.

The Importance of Page Speed

Many people underestimate the importance of page speed for their website – that is, how quickly the individual pages of their site load. Not only does it matter to end users, who are far less likely to stay on your site the longer it takes to load, but it appears to matter in search engine rankings too. It’s widely believed that page speed is factored into the complex algorithms the search engines like Google use for their rankings.

We use two tools to maximize the page speed of our websites – GT Metrix and Google’s PageSpeed Insights.

We’re just putting the finishing touches to this, our own new site, and part of that final process is getting page speed down. Just an hours work, using both of the above tools and following the recommendations they provided, has taken us from a starting point of a 58% page speed grade on GT Metrix with a 7 second page load on a 56kb connection, to a 97% score with the page load down to only 3.49 seconds. This is time very well spent! Here’s our latest readout:

Importance of Page Speed

It’s not always possible to implement all of GT Metrix and Google Page Insight’s recommendations depending on the software and server set up, but good results can almost always be achieved. Don’t underestimate the importance of page speed for search engine rankings and user experience. We recommend that at the very least you run your own site through GT Metrix and see how you fare. And if you need help speeding up your site or if you need a fast and efficient new website, please keep us in mind. We offer affordable web design or we can work with existing sites to improve page load speed.

The Importance of Page Speed For Search Engine Rankings and User Experience